GTM and integrations: Segmenting tech partnersA tech partner can be broken out into two primary segments, a go-to-market partner or an integration partner.Apr 9Apr 9
Finding Partner/Market FitCustomers are the best source of partnership ideas. Customers are way smarter than any of us so if they ask “why aren’t you partnering with…Apr 9Apr 9
Partnership Strategy SimplicityThe best partnerships are the simplest ones; the partnership with the most clearly defined goal, strategy and metrics. If a partnership can…Mar 13, 2023Mar 13, 2023
The Vendor is the ChannelTechnology partners, vendors that offer an integrated or complimentary solution to a company’s own products, are an increasingly important…Mar 7, 2023Mar 7, 2023
Co-Development: The New Way to Drive Value Through the Services ChannelSystems integrators/service providers (SI/SP) can hold enormous sway over what solutions a customer implements. The key to building…Feb 5, 2023Feb 5, 2023
Better conversion, faster deal cycles with tech partnersTime is the single most valuable asset for any sales rep. They need to manage their time to both close deals for this quarter and build…Jan 28, 2023Jan 28, 2023
Revenue Partners: Aligning Business Development and Growth MarketingMarketing is increasingly focused on growth and attributing marketing activities directly to qualified leads, an active funnel, and more…Sep 12, 2021Sep 12, 2021
Tech partners are GTM force multipliersTech partners add value to your product and drive deeper conversation with the customer, which drives new logo acquisition, upsell and…Dec 7, 2020Dec 7, 2020
Partners as an Extension of ProductCustomers don’t want to buy your products, customers want you to solve their problems. This is an obvious statement, but it is worth…Jan 7, 2019Jan 7, 2019
